The Story Behind the Chef Bae® Brand: How Sherri Smith Built a Culinary Legacy

The Story Behind the Chef Bae® Brand

Chef Bae® did not begin as a single viral post or product. Sherri Smith built the brand on years of culinary work, hospitality, recipe development and entrepreneurship before her online audience grew into the millions.

Before the Social-Media Growth

Sherri Smith’s culinary experience began more than 20 years ago. Cooking, hospitality, private culinary work and catering created the foundation for the work that would later become associated with Chef Bae®.

From Culinary Work to Digital Food Content

As Sherri began sharing more food content online, recipes and cooking videos introduced Chef Bae® to a much larger audience. The growing community gave the brand a way to connect everyday home cooking with digital storytelling.

Expanding Beyond Content

The brand expanded into cookbooks, seasoning products, catering and private-chef experiences, culinary education and other food-related offerings. Each area gave the Chef Bae® name a role beyond social-media content alone.

Building a Community

Chef Bae has grown a social community of more than 3 million followers across platforms. Southern-inspired recipes, family meals, food videos and consistent culinary content remain central to that community.

Media, Creator Events and New Opportunities

As the brand developed, Sherri Smith’s work also expanded into media appearances, creator events, business programs and brand opportunities. These documented milestones are collected separately in the Chef Bae® Media & Press archive.

Where the Brand Is Today

Chef Bae® now connects Sherri Smith’s culinary experience, recipes, cookbooks, products, services, education and digital content under one brand.

For current biographical information about Sherri Smith, visit the official About Chef Bae® page. For the specific ownership and trademark question, read Who Owns the Chef Bae® Brand?.